Users will soon have a updated setting that enables them to lessen the amount of AI-made content appearing in their timelines. This move comes as the platform revealed that it presently contains more than 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global launch. This development aligns with a surge in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A significant portion of this content is classified as low-quality AI content, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that many people appreciate content created using AI tools, including computer-generated images to educational videos, and we aim to give people the ability to adjust the amount of that, based on their own choices,” stated a company executive.
Scale of AI Content
The platform announced that there are presently 1.3 billion videos on its app tagged as made with AI. Overall, more than 100 million videos are uploaded to the app daily, making AI content a limited part of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI-generated videos they view by opening the content preference feature in the platform and choosing “AI-generated content”. Other topics that can already be modified under the tool include news, style, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to label convincing AI-generated content, and it forbids dangerous deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its terms of service.
Additionally, the service will now add an “AI-made” label to content made using its built-in AI features, or identified by an industry-wide initiative for spotting AI-generated material. This step is aimed to deter users from seeking to circumvent the labeling process.
Educational Initiatives
The platform is also launching a $2 million AI literacy fund for specialists and organizations to produce informative material about responsible artificial intelligence. This project will assist charitable organizations dedicated to educating computer science.
Content Safety Approach
TikTok has supported its content review process, amid controversy over plans to lay off hundreds of content moderators in Britain. It is expected to cut hundreds of positions in its content moderation division in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by automated systems.
A company official clarified that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content ahead of it is viewed by people. The platform stated a significant reduction in disturbing and violent content seen by human moderators over the last 12 months due to the use of its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is making a difference operate efficiently.”
